Case Study
Gemba
UI Design | UX Design | Web Development
2021
The Brief
Gemba had recently rebranded as a SaaS product offering customisable VR learning. They brought Aspekt onboard to re-design and develop their website to focus more on customer journey and member acquisition.
The Challenge
Part of Gemba’s rebrand involved a name change, which meant SEO would be a priority to drive traffic to the website. Alongside this, the website needs to reflect the design and aesthetics of the new branding.
Solution & Services
Aspekt would build and host a dynamic website with an engaging UI/UX design allowing users to easily discover potential VR courses. Natural user flow would be optimised to enhance the customer journey and conversion.
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