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UX & UI: What’s The Difference?

“There is no difference between UX and UI design because they are two things that aren’t comparable to each other” – Craig Morrison, Associate Creative Director at Truvani.

User Experience (UX) and User Interface (UI) have become buzzwords, and people often interchange and mix them up. Though they sound similar, they play different roles in software development. They are essential in creating a user-friendly website, software, services and apps

What is UX design?

User experience design is how users feel when interacting with a specific product (app, software…). The user experience designates the user’s journey to achieve a task or solve a problem on the site, app or software. UX designers strive to deliver an excellent customer experience by helping the customer solve problems in the easiest way possible and without frustrations. A UX designer is an essential member of the development team as they often have user research and design with a user’s journey in mind. They direct their team members to deliver the adapted solutions for the users.

What is UI design?

User interface design is all the elements a user interacts with to use a product or service. These elements can be screens, keyboards, text, buttons, layouts, sounds, colours, and other user interface elements.

UI designers focus on designing, arranging and optimising these elements on a page to guide the user through a workflow. They have limitless possibilities. They can work on websites, apps, phones and other smart devices.

What's the difference between UX and UI?

UX design is concerned with creating and increasing quality interactions between a user and all aspects of a company. In contrast, UI design is concerned with communicating the brand’s strength and aesthetic assets to a product’s interface. Then, user experience is about research, testing and development, content and prototypes, while user interface design uses interactive elements to guide the user through a product’s interface. In brief, one focuses on the overall customer experience, whether it’s with a product or a service and the other is concerned with how the product looks and functions

How they work together?

UI and UX may be different, but they usually work together. The UI designer strives to create beautiful and functional designs with tangible elements. The UX designer helps deliver a smooth customer journey while using the product. Therefore, UX & UI designers complement each other to offer functional, aesthetically pleasing and user-friendly products or services. That explains why some roles fulfil both responsibilities.

Regarding their integration into the development team, they both work with front and back-end developers. UX designers get involved at the early stages of the process while UI designers take part along the way. UI and UX designers also collaborate with product managers to improve designs and workflows according to the market and the users’ needs, preferences and feedback.

The summary

UX & UI designs are crucial to developing and implementing a successful app, website, product or service, taking into account customers’ wants, needs and preferences to deliver adapted solutions and responses to their problems. If you are looking to build a digital product whilst keeping the customer journey in mind, look no further than ASPEKT. We take unique and bespoke digital products from conceptualisations through to prototyping, delivery, testing and deployment. Our team has 10+ years of experience in this field, with over 3000+ clients in 12+ countries. We strive to deliver high-quality services to upscale and boost your business.

If you have a project you’d like to discuss, get in touch with a member of our team today.

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