Progressive Web Apps (PWAs)
PWAs are popular for various reasons, including their ability to replace native mobile applications. They provide a fast experience even when the user is disconnected or on an unstable network. Other benefits of the technologies for the users include seamless installation; storage and power saving; immersive user experience; smooth updates and higher user engagement and conversion rates.
PWAs are ground-breaking progress for developers and businesses. It reduces the support and development expenses whilst making maintenance easier. This allows for faster launch and flexibility in distribution.
Dark Mode User Interface
Dark mode started to trend in late 2018, with search volume increasing on Google rapidly through to 2019 when it was first introduced to Android and iOS users. Dark mode was a hit; according to a survey conducted by Android Authority, 89.1% of people use their phones in dark mode in 2021.
Users love dark mode because it reduces eye strain for people spending long hours on their devices. This explains why tech giants such as Facebook and Twitter offer dark theme options for both PC and mobile apps.
Dark mode also improves the overall user experience by reducing blue light – saving battery life – and making the user interface content easier to see for those with accessibility needs.
Throughout the last few years, businesses have strived to create innovative websites, incorporating large-scale interactive 2D and 3D animations.
Interactive animations are not limited to animated scrolling. They also encourage more user actions such as swiping, dragging, or clicking. Surprise and mystery are often used to arouse curiosity. Interactive animations typically include moving typography, page transitions, creative scrolling experiences, motion user interface, and responsive designs.
This trend aligns with businesses’ desire to offer helpful information and a high-quality immersive user interface and experience. It’s also an excellent way to attract visitors and boost engagement and conversion rates for e-commerce platforms.
Push notifications are clickable pop-ups that appear on your screen whilst browsing. This feature is increasingly used within Progressive Web Apps and is used to highlight offers and discounts or convey messages. It can be implemented across almost all devices, including phones and tablets.
Push notifications gained popularity in the smartphone age by catching users’ attention and boosting engagement rates. It’s a unique way to surprise people with exclusive offers to convert a user into a customer.
This trend designates the overall user experience with an app across different devices such as tablets, smartphones & wearable devices. The idea is to offer a consistent and coherent user journey across multiple devices.
Over the last 5-10 years, this has become a significant trend in web development. Looking forward, it will likely become a rule as technologies like smartwatches, Virtual Reality, Augmented Reality, voice assistants and the Internet of Things (IoT) are gradually integrated into daily life.
Single Page Applications (SPA) can be defined as applications that smartly interact with the user experience to rewrite the web page with new data without reloading itself. Thus, the user enjoys a seamless experience. Applications like Gmail, PayPal, Google Maps, and Netflix only have a single page, so they offer scalable and fluid usage.
Users love SPAs because they are time savers and allow brands to access better SEO optimisation features.
What's Next ?
Web development has seen groundbreaking changes these last few years. User interface and experience are essential in the web building process. Businesses must strive to create a unique, innovative and immersive customer journey.
From experience, we know that all the trends outlined today will become the gold standard in the years to come. As a business, you should look out for them to make sure you stand out amongst competitors, especially as the web expands into new mediums such as the metaverse or Virtual and Augmented Reality.
ASPEKT offers web development, UI, and UX services. We pride ourselves on delivering top-quality services using high-end technologies. Our team has already assisted hundreds of clients in creating, testing and deploying their digital products. Get in touch with us today.